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Writer's pictureSofia R. Willcox

Waka Waka: This Time for Shakira

Shakira, renowned as the "Queen of Latin Music," has been a pioneering force in extending the global reach of Latino singers. Beyond her musical prowess, she utilizes her platform to empower women through her lyrics and activism. With the latest release of her twelfth studio album, "Las Mujeres No Lloran" on Friday and about to mark her 35-years career anniversary, let's delve into her layers as a Latina icon.


Shakira's journey began with Sony Music Colombia at just 13, despite the superstitions surrounding the number 13, which followed the commercial failure of her first two albums, "Magia" (1991) and "Peligro" (1993). However, her breakthrough came with "Pies Descalzos" (1995) and "Dónde Están los Ladrones?" (1998), catapulting her to stardom in Hispanic countries.


Shakira's English-language debut album, "Laundry Service" (2001), sold over 13 million copies worldwide, solidifying her international success. Subsequent Spanish-language albums such as "Fijación Oral, Vol. 1" (2005), "Sale el Sol" (2010), and "El Dorado" (2017) topped charts and earned diamond certifications. Additionally, her English albums like "Oral Fixation, Vol. 2" (2005), "She Wolf" (2009), and "Shakira" (2014) achieved gold, platinum, or multi-platinum status globally.


Shakira's impact extends beyond album sales, with numerous chart-topping singles spanning multiple countries, including hits like “Ciega, Sordomuda", "Whenever, Wherever", "La Tortura", "Hips Don't Lie", "Beautiful Liar", "She Wolf", "Waka Waka (This Time for Africa)", "Loca", "Rabiosa", "Can't Remember to Forget You", "Dare (La La La)", "Chantaje", "Te Felicito", "Bzrp Music Sessions, Vol. 53", and "TQG".  Her accolades include three Grammy Awards and fifteen Latin Grammy Awards, making her the most awarded female artist in Latin music history.


Shakira's unique cross-cultural influences set her apart in the music industry. Hailing from Colombia, she was steeped in the vibrant rhythms of Latin American music like cumbia, salsa, and reggaeton from an early age, which formed the barebones of her musical style. What makes Shakira truly distinctive is her ability to seamlessly blend these Latin genres with elements of pop, rock, and hip-hop, creating a sound that transcends geographical boundaries. Her music serves as a bridge between cultures, effortlessly appealing to listeners from diverse backgrounds and musical tastes.


One of Shakira's most notable contributions is her ability to blend diverse musical genres, transcending cultural and linguistic barriers. This genre-blending approach has not only expanded opportunities for Latinas in the entertainment industry but has also demonstrated the universal appeal of Latin American music. Additionally, Shakira's ventures into entrepreneurship have further empowered Latinas to explore and excel in various sectors.


Shakira's lyrics delve into universal themes of love, identity, and empowerment, resonating with audiences worldwide regardless of their cultural background. Whether she's singing in Spanish, English, or a combination of both, Shakira's emotive delivery and heartfelt storytelling transcend language barriers, making her music accessible and relatable on a global scale.


Shakira Grammy 2023

Shakira has paved the way for other Latinas by achieving global success, representing Latin culture, blending genres, diversifying her career, and advocating for social causes. As one of the most successful Latina artists in history, she not only inspires them but also actively supports them through collaborations on songs. Her trailblazing career and impact have inspired Latinas worldwide to pursue their dreams authentically and break barriers in various fields.


Moreover, Shakira's cultural representation on high-profile stages, such as the Super Bowl halftime show alongside Jennifer Lopez, has celebrated Latin culture and highlighted the contributions of Latina artists on a global scale. This visibility not only showcases the diversity and vibrancy of Latin culture but also serves as a source of inspiration for Latinas everywhere.


Beyond her music, Shakira's philanthropic efforts have left a lasting impact on communities in Latin America and beyond. Through initiatives like the Barefoot Foundation, she has worked tirelessly to improve education and healthcare access, particularly for disadvantaged children. As a UNICEF Goodwill Ambassador, she has used her platform to advocate for children's rights and education worldwide, inspiring action and positive change. Additionally, she has been dedicated to supporting women's rights and gender equality by promoting policies and programs that empower women and girls and improve access to education and healthcare for women and girls in Latin America.


Shakira has effectively utilized her platform to empower women through both her lyrics and activism. In her music, she often addresses themes of strength, independence, and resilience, resonating with women of all ages and backgrounds. Songs like "Waka Waka (This Time for Africa)" and "She Wolf" celebrate female empowerment and liberation, encouraging women to embrace their individuality and pursue their dreams unapologetically. Through her lyrics and activism, she continues to make a meaningful impact in the fight for gender equality and women's empowerment.


Shakira's public persona has consistently embraced her sensuality and sexuality, evident through her music, performances, and public image. From her early career to the present day, she has openly celebrated her femininity and embraced her sensual side as a central aspect of her artistic expression. Through provocative dance moves and daring fashion choices, Shakira has utilized her sexuality as a means of self-empowerment and artistic freedom, conveying messages of empowerment and self-expression.


Furthermore, Shakira has been outspoken in interviews and public appearances about the importance of women feeling comfortable in their own skin and embracing their sexuality without shame or judgment. She advocates for body positivity and self-love, encouraging women to embrace their curves and celebrate their unique beauty.


On the other hand, not everything is rosy. Foreigners don't see Shakira with the same eyes as we, Latinos, do. Instead, they perceive her as the embodiment of a sexualized fantasy about the Latina woman. This perception has existed since the times of colonization, reinforced by the media with erroneous stereotypes, selling an image that is far from reality. This contributes to cases of discrimination and harassment of various kinds.

 

In essence, Shakira's influence transcends her music career, inspiring Latinas to embrace their cultural heritage, pursue their passions, and effect change in their communities and beyond. She stands as a beacon of empowerment and representation, embodying the resilience, talent, and determination of Latinas worldwide.




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